New Visa Stay Secure Study Reveals 7 out of 10 Ukrainians are Concerned About Their Loved Ones Falling Prey to Scammers

KYIV, September 13, 2023 — 7 out of 10 Ukrainians are concerned about their loved ones responding to a fraudulent message asking to confirm the account data, according to Visa’s latest Stay Secure Study[1] conducted by Wakefield Research in 2023.The level of awareness of fraudulent social engineering tactics is evidenced by the following: 73% of Ukrainians are likely to disregard the warning signs that suggest online criminal activity.

The study also revealed that 1 out of 2 Ukrainians has been a victim of a scam at least once, and a further 17% have been tricked multiple times.«In today’s digital-first world, scams are evolving in sophistication, with criminals using new approaches to trick unsuspecting consumers.

Whether it’s a parcel held up at customs, a streaming subscription claiming to have expired, or a gift card from a favorite brand, scammers are adopting extremely persuasive tactics to deceive their victims.